Hurco

How do you approach an exhibit design for a 100 X 100 foot island booth space for a parent company with multiple brand names and tons of machinery? By planning the machinery first! Hurco mapped out and provided their 10,000 square-foot machine layout months in advance, dividing the space between the various brands. Then Lakeshore designed around it with meeting rooms, storage rooms, reception counters, and graphic towers fully skinned with graphics pointing toward each brand. To fill help give the booth a large, industry-leading presence, we included a 98’ wide X 12’ high double sided structural fabric graphic along one edge of the booth, as well as a 28’ diameter X 9’ high double-ring LED lit rotating hanging sign in the center – again, skinned with the Hurco name along with their various brand names for quick and easy identification. Inside the booth space, the open floor plan allowed for several casual meetings and product demos to happen simultaneously – promoting a good traffic flow.