Middleby

Middleby has relied on Lakeshore exhibits to assist with every aspect of their tradeshow marketing program for over 20 years. With multiple brands under one roof and still growing, Middleby shows off their latest innovations, at about a dozen shows per year, in several different categories of commercial kitchen equipment.  The National Restaurant Association is one of their biggest events of the year with over 150 pieces of equipment – most of which are live and fully functional, used to prepare and serve food and beverage samples to the crowds passing by.  Lakeshore helped Middleby create several vignettes within their exhibit, including cold and frozen beverage stations, a pizza bar, a coffee station, and a burger bar, to draw traffic and highlight how their numerous equipment offerings all work together.  In addition to making sure every last detail on their graphics is correct and perfectly fits the space, Lakeshore also plans, orders, and manages the installation for water and drain lines as well as low- and high-voltage electrical connections for every product.  We love working with Middleby and always look forward to any challenges their next tradeshow might bring!