Xeikon

Xeikon had a 40 X 80 booth space to fill in a great location on the show floor at Printing United. They knew they were bringing one printing press that needed to be showcased front and center, but they also wanted to promote their brand in a way that felt accessible to tradeshow attendees and helped create a “buzz.” Lakeshore designed a dedicated space for their “Xeikon Café” – a space for customers to grab and drink and meet – which included a large bar, Xeikon Café branded table tops and stools as well as a bright red canopy floating overhead to create a warm ambience. In addition to two private meeting rooms and two storage rooms to hold their print-press chiller units and other accessories, Xeikon also wanted a sophisticated looking “sample room” to highlight their best work. A large hanging sign directed traffic to their booth, and two different types of flooring helped separate the use of space within the exhibit.