H.B. Fuller

H.B. Fuller, a leading global adhesives provider, reached out to Lakeshore Exhibits wanting to purchase a modular exhibit that could be used in different sizes and shapes at multiple shows, including a 30 X 30 island space at the Coverings show and a 10 X 30 inline space at The International Surface Event. We knew our challenge was to create one flexible booth design that would serve two different markets with a high-profile/high-end looking environment to upstage their competiton. H.B. Fuller’s requirements were pretty standard: demo areas, meeting spaces, static graphics, and digital branding areas. But there were two unusual items as well: a need for a closet where they could safely mix their adhesives for demonstration, and the need for dual branding with TEC, the brand name of their flooring installation products. Without sacrificing a clean, open, and inviting feel, Lakeshore’s design team created an environment that included equal visibility for both the TEC and H.B. Fuller brands, a large meeting room with a fabric canopy on top to reduce noise and increase the feeling of privacy, plenty of easy-to-swap graphics on dimensional stand-offs, all while incorporating their existing demo stations front-and-center to attract attendees from the aisles. We simply scaled back this solution to fit the smaller space, and they got two booths in one!