Middleby Corporation

With multiple brands under one roof, Middleby is faced with the challenge of creating a cohesive look and a high-end feel that matches their level of innovation and leadership in the commercial kitchen equipment industry.  For the Convenience Store show, we collaborated with Middleby to create a beautiful, clean, and organized way of showing off their products – which affectionately came to be known as the “spider leg” booth!  It featured the Middleby brand name on a hanging sign, with each of the brands showcasing their products and message on one leg of this tall, curvy, two-tiered “spider” structure.  With digitally printed wood grain and subway tile textures, the booth mimicked the feel of a convenience store while still showing the various product technologies in an organized way that allowed for a comfortable flow of traffic through the exhibit.   Rather than risk cluttering the booth space with several wordy graphic panels, each brand shared their story in video format on 50” monitor, further promoting a clean and cohesive look.