Middleby Processing

For more than 20 years, Lakeshore has stood side by side with the Middleby Corporation to design and execute their tradeshow program. One division under the Middleby umbrella, Middleby Processing, has upped their game recently with a larger exhibit space, a modern clean look, and the use of technology to showcase their capabilities and draw attendees into their booth. A new exhibit debuted at IPPE 2024 which used a combination of custom purchased elements and graphics as well as rental items to help reduce cost and offer more flexibility. The exhibit includes a number stand-out features: a raised floor with gloss white finish to hide utility cords, an LED tile square hanging sign with scrolling content that hi-lighted their brands’ products, another LED video wall on the back wall, halo-lit dimensional triangle logos, and blue and red backlit tower edging. Lots of flood lighting was used throughout the whole booth space, really making their stainless steel machinery “pop” and become the star of the show. Combined with top-notch shipping and logistics, supervised installation and dismantle, and full venue-service coordination, the end result was a happy client and a successful event!