WeatherTech

WeatherTech had 2500 square feet of booth space to work with, and knew exactly how they wanted it laid out based on success at previous years’ shows. While some of the perimeter was closed off with the use of “fencing” around the booth, once you entered in, the space was purposely kept open and airy. Booth staff could bring guests upstairs to the double deck meeting area for private conversations, and WeatherTech’s president entertained his own guests in a semi-private area in the opposite corner. Besides the numerous interior and exterior auto protection accessories on show within the exhibit, a few other stand-out features included bright, attractive backlit graphics around half of the perimeter, plenty of storage space hidden under the double deck, and a 20’ wide LED video wall to further promote WeatherTech’s brand and products.