Ask Larry Zuker about the past thirty years, and he’ll tell you he has been on one incredible adventure! The Lakeshore team will tell you Larry’s genuine warmth and perpetual optimism are the heart of the company. A ‘glass half full’ kinda guy, Larry is more interested in brainstorming solutions than worrying about problems, and he’ll happily go the extra mile to smooth any bumps in the road. Many of our clients will tell you his unique combination of skill, enthusiasm, and personal attention is a major reason they continue to partner with Lakeshore year after year.

Larry signed onto McCormick Exhibits part-time one summer in college for a single project. That’s where he met future Lakeshore cofounder Rick and a City Manager named Carl, who saw something uniquely special in Larry and hired him for that entire summer. McCormick later invited him to join their internal sales and marketing team, where Larry found his passion and never turned back!

Larry went on to graduate college with a degree in business and a minor in marketing, but his real education—not to mention his magnetic people skills—was gained working alongside Rick and every client he’s worked with over the years. Larry is the guy—the one you want on your project as part of your team, and the guy you want to celebrate with when the job is done!